Social network sites have become an integral part of consumers’ lives, yet should they also be integrated into formal education processes? The purpose of this paper is to advocate using Facebook within the marketing classroom. Specifically, it explores not only the advantages and disadvantages of this new Web 2.0 medium, but also illustrates the different methods of course integration at an instructor’s disposal. An overview of how Facebook can demonstrate marketing concepts and provide opportunities for experiential learning is also provided.
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